Introduction to Marketing Communications
Marketing Course at Webster University
Final Project - Turner Classic Movies Integrated Marketing Communications Plan
Project Details
Our Final Project was to create an Integrated Marketing Communications Plan for a company of our choice. I selected Turner Classic Movies and focused on their events like the TCM Film Festival, Cruise, and Wine Club. The plan details the brand and goes into the events that the company hosts.
At the core of the project was a love for classic films, Turner Classic Movies, and their programming. The project was for educational purposes to apply the knowledge that was gained through the class.
Research Sources
Turner Classic Movies: https://www.tcm.com/
TCM Wine Club: https://tcmwineclub.com/
TCM Backlot: Website Discontinued
TCM Film Festival: https://filmfestival.tcm.com/
TCM Classic Cruise: https://www.tcmcruise.com/
AMC: https://www.amc.com/
FX: https://www.fxnetworks.com/
Paramount: https://www.paramount.com/